Your shoes were made to last.

All it requires is some regular TLC to ensure that they remain in tip-top shape for years to come. We recommend weekly maintenance if you wear your shoes more than three times per week, and at least once a month if you wear them less.


STEP 1: 
Use a soft horsehair brush to dust away dirt and grime from the surface of the shoe. After that, use a cleaning cloth to apply some leather cleaning lotion and spread it evenly over the leather. 

Leather tends to dry out easily, which leads to cracking, so condition your shoes with natural beeswax polish to soften and moisturize the leather. Wipe off any excess polish after it has sat and dried for a few minutes. Remember: Less is more - spread the polish evenly in small amounts all over the shoe. 

TIP! If there are scuff marks along the toe box or edges, be more generous with the polish amount as it will help to cover the scuff marks and restore a layer of color.


Color and shine is often stripped away during the cleaning process, so restore both with some natural wax. Apply sparingly using a dauber applicator brush or cloth, using circular motions. Pay special attention to areas near the toe box and heel. 

TIP! For a mirror gloss shine, use a few drops of water with your wax as you polish. 


Once the polish has dried, use the horsehair brush again to buff all areas of the shoe. If your shoe has brogue or medallion details, be sure to completely brush any polish or wax from between the leather. 

TIP! To prolong the lifespan of your leather shoes, wear them on alternate days and use shoe trees to absorb moisture and maintain their shape.